A string of alphanumeric characters or a phrase that, when utilized throughout the buy course of from a selected cosmetics model, reduces the general price. For instance, coming into “SAVE15” at checkout on the Subtl Magnificence web site could deduct 15% from the whole order worth.
These promotional mechanisms incentivize purchases, foster model loyalty, and facilitate buyer acquisition. Traditionally, these had been distributed through printed ads or junk mail, however the proliferation of the web and e-commerce has shifted distribution primarily to on-line platforms.
