The phrase denotes shops, primarily on-line, that share similarities with the fast-fashion retailer Nasty Gal. These institutions usually function stylish, inexpensive clothes geared toward a younger, fashion-conscious demographic. For example, retailers with a give attention to edgy, up to date designs and aggressive advertising methods could possibly be described by this phrase.
The importance of figuring out these various sources stems from a number of elements. It permits customers to broaden their buying choices, uncover various kinds, and doubtlessly discover higher pricing or improved customer support. Traditionally, understanding the panorama of comparable retailers has been helpful in adapting to altering style traits and market calls for.