The phrase represents a retail institution affiliated with a outstanding well being group. Such a retailer sometimes provides a curated collection of gadgets, usually together with clothes, equipment, family items, and furnishings. Proceeds from gross sales contribute to the charitable mission of most cancers analysis, affected person help, and advocacy.
Such a retail outlet supplies a twin profit. It provides customers the chance to accumulate items at doubtlessly discounted costs, whereas concurrently supporting a trigger devoted to combating a critical illness. Traditionally, organizations have leveraged retail operations to develop their fundraising efforts and broaden group engagement, providing tangible methods for people to contribute.