The phrase denotes an institution specializing in Thai delicacies characterised by a excessive quantity of buyer visitors. The implication is a well-liked eatery, presumably indicating high quality meals and repair. For instance, an area restaurant that constantly has a waitlist throughout peak hours may very well be described utilizing comparable phrases.
A excessive stage of patronage sometimes interprets into optimistic enterprise outcomes, similar to elevated income and model recognition. Within the context of the meals service business, such recognition would possibly stem from a mix of things, together with genuine dishes, a pleasing environment, affordable pricing, and efficient advertising methods. One of these success can also foster a way of group across the institution.