A tangible advertising and marketing methodology, the follow includes sending bodily promotional supplies to a focused viewers by postal providers. Examples embrace postcards, brochures, catalogs, and letters delivered on to potential or present clients’ mailboxes, typically specializing in an outlined geographic space or demographic.
This method gives a personalised and memorable solution to join with people, chopping by digital noise. Traditionally, it has been a cornerstone of promoting, providing a excessive diploma of management over messaging and focusing on. Companies can leverage this methodology to construct model consciousness, drive visitors to bodily shops or web sites, and generate leads by delivering custom-made gives and knowledge instantly into the arms of their desired viewers.